There’s no such thing as one ‘right’ way to deal with your period. There’s only what works for you and your unique body. Find out more about our #BeYouPeriod campaign.
#BeYouPeriod is all about busting stereotypes and broadening representation around menstruation. The campaign is built on insights gained from the thousands of interactions that have taken place on our Lil-Lets Talk platform (www.lil-letstalk.co.za) since it was launched in early 2021.
Keryn Brien, Marketing Manager of Lil-Lets says, ‘Our bodies and periods are unique, but the narrow representation of these experiences has left too many menstruators underrepresented and wondering if they’re normal.’
The majority of questions asked on Lil-Lets Talk include phrases like ‘is it normal to’ or ‘am I normal if’ – underscoring the need for more accessible education in this space.
Brien explains: ‘Be You. Period. is a celebration of individuality and the empowerment that comes from better understanding your body. We want to ensure all girls, women, and people with periods have access to the products and information they need to be able to choose what works for them – without shame or stigma.’
Be You. Period was penned for Lil-Lets by local poet, Puno Selesho, who is featured in the campaign along with inspiring menstrual health rights activists including Nokuzola Ndwandwe (Team Free Sanitary Pads), Pontsho Pilane (author of Flow, founder of the Free to Bleed campaign), Farah Fortune (founder of The Pad Run), Lucy Khofi (founder of #RealTalkWithLucyKhofi), and Megan Ross (author of Milk Fever and lead responder on Lil-Lets Talk). The campaign also includes human rights activist, Regina Mary Ndlovu, and trans rights activist, Nino Ayanda Maphosa.
‘It was really important to us to work with and celebrate the people who are already making an impact in this space, and we’re so proud that many of them are either actively involved in or beneficiaries of our Lil-Lets Talk platform,’ explains Brien.
Lil-Lets matches every question asked and every answer posted on Lil-Lets Talk with a donation of a pack of Maxi Pads to those in need. Over 42 000 packs of Maxi Pads have already been distributed to Lil-Lets Talk beneficiaries.
The better we understand our bodies and our unique periods, the easier it is to choose what works for us when it comes to our periods.
Get your period profile here: www.lil-lets.com/za/en/be-you-period-quiz
